Pan After
A website that feels like the Collingwood shop behind it.
Website & branding
Pan After sells craft, homewares and objects from its Collingwood store. Online, the mixed range was hard to browse and didn’t feel like walking into the shop. I was brought in to rework the website and its voice so it feels like the shop, with a range that’s easy to browse.
I restructured the collections, rewrote the product pages in the shop’s own voice, moved new arrivals to the front, and supported the launch with updates afterwards.
A website that feels like the shop behind it, where regulars can see what’s arrived without digging.
- Collection structure
- Product presentation
- Brand voice