Selected workWebsite & branding

Pan After

Bringing the care of an independent design store online.

Patterned paper bowls, a plate and a vessel from Pan After’s collection

The brief

Pan After’s collection spans craft, homewares and objects. The website needed to reflect the shop’s considered approach while making a varied range easy to explore.

The approach

I reworked the collection structure and product presentation, refined the brand voice and made new arrivals easier to find. The work included launch support and ongoing updates.

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